VP of Brand Marketing (Hospitality) Salary

National Compensation Range

VP of Brand Marketing (Hospitality) Salary by City

Median (P50) adjusted for metro cost of labor.

Market Trends

Hotel management companies expanding portfolios, driving demand for corporate-level leadership. Asset-light models increasing need for strong brand, development, and franchise management expertise.

Also Known As

Vice President of Marketing (Hotels), SVP Brand & Marketing (Hospitality), Head of Brand Marketing — Hotels, VP Marketing & Communications (Hospitality)

What Does a VP of Brand Marketing (Hospitality) Do?

The VP of Brand Marketing (Hospitality) operates within luxury hotels, resorts, private clubs, and hospitality groups, overseeing guest experience, food and beverage operations, and property performance. Professionals in this role typically bring 12 to 18 years of relevant experience. Classified at the VP level, this position draws from a tight candidate market with an estimated pool of 15-40 qualified professionals, making targeted sourcing and competitive compensation critical for successful placements.

What Drives VP of Brand Marketing (Hospitality) Compensation?

The median (P50) compensation for a VP of Brand Marketing (Hospitality) is $225,000, with the 25th to 75th percentile range spanning $100,000 to $180,000. Pay variation across this range is primarily driven by property size and star rating, revenue under management, brand affiliation (independent vs. flagged), market tier (gateway city vs. resort), and whether the role carries full P&L responsibility. Demand is holding stable, with compensation levels expected to track broader market adjustments.

VP of Brand Marketing (Hospitality) Career Path

Professionals who move into VP of Brand Marketing (Hospitality) roles most commonly come from branded luxury hotel operations, food and beverage management, revenue management, or hospitality management programs at top-tier schools. From this position, the typical trajectory leads toward multi-property or regional oversight, VP of operations for hotel groups, or independent resort ownership and advisory roles. The average tenure in this role is approximately 4 years, with an annual turnover rate of 12%.

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