Hospitality · Director · 5 to 10 years typical
Director of Membership Sales Salary
Annual base compensation, national and by market, from 258 named sources. Every figure below says where it came from.
| Market | Multiplier | P25 | P50 | P75 | P90 |
|---|---|---|---|---|---|
| New York City, NY | 1.40× | $140,000 | $175,000 | $225,000 | $275,000 |
| San Francisco, CA | 1.30× | $130,000 | $165,000 | $210,000 | $255,000 |
| Boston, MA | 1.25× | $125,000 | $155,000 | $200,000 | $245,000 |
| Palm Beach, FL | 1.25× | $125,000 | $155,000 | $200,000 | $245,000 |
| Miami, FL | 1.23× | $125,000 | $155,000 | $195,000 | $240,000 |
| Los Angeles, CA | 1.20× | $120,000 | $150,000 | $190,000 | $235,000 |
| Washington, DC | 1.20× | $120,000 | $150,000 | $190,000 | $235,000 |
| Seattle, WA | 1.15× | $115,000 | $145,000 | $185,000 | $225,000 |
| Chicago, IL | 1.05× | $105,000 | $130,000 | $170,000 | $205,000 |
| Dallas, TX | 1.00× | $100,000 | $125,000 | $160,000 | $195,000 |
Time to fill 10 weeks for comparable searches, estimated from rouka's benchmark set.
New club openings and expansion driving acquisition-focused hiring globally
What does a Director of Membership Sales do?
The Director of Membership Sales operates within luxury hotels, resorts, private clubs, and hospitality groups, overseeing guest experience, food and beverage operations, and property performance. Professionals in this role typically bring 5 to 10 years of relevant experience. Classified at the Director level, this position draws from a tight candidate market with an estimated pool of 2500-5000 qualified professionals, making targeted sourcing and competitive compensation critical for successful placements.
What drives Director of Membership Sales compensation?
The median (P50) compensation for a Director of Membership Sales is $125,000, with the 25th to 75th percentile range spanning $100,000 to $160,000. The 48% spread between P25 and P75 reflects significant pay variation driven by property size and star rating, revenue under management, brand affiliation (independent vs. flagged), market tier (gateway city vs. resort), and whether the role carries full P&L responsibility. Demand for this role is trending upward with 9% year-over-year growth, which is putting upward pressure on compensation at all levels.
Director of Membership Sales career path
Professionals who move into Director of Membership Sales roles most commonly come from branded luxury hotel operations, food and beverage management, revenue management, or hospitality management programs at top-tier schools. From this position, the typical trajectory leads toward multi-property or regional oversight, VP of operations for hotel groups, or independent resort ownership and advisory roles. The average tenure in this role is approximately 2.5 years, with an annual turnover rate of 22%.
Hiring a Director of Membership Sales?
A search playbook for this seat: compensation positioning against the band above, the sourcing map, and the interview framework.