rouka · compensation intelligenceBenchmark set 6.2 · September 20265,192 roles · 140 regions · 10 sectors
rouka

Hospitality · Director · 8 to 14 years typical

Director of Data & Analytics (Hospitality) Salary

Annual base compensation, national and by market, from 257 named sources. Every figure below says where it came from.

National band · annual base
$130,000
P25
$170,000
P50 · median
$210,000
P75
$265,000
P90
MODELED
rouka methodology. Compensation surveys named on the Sources page. Benchmark set version 6.2, September 2026.
By market
MarketMultiplierP25P50P75P90
New York City, NY1.40×$180,000$240,000$295,000$370,000
San Francisco, CA1.30×$170,000$220,000$275,000$345,000
Boston, MA1.25×$165,000$215,000$265,000$330,000
Palm Beach, FL1.25×$165,000$215,000$265,000$330,000
Miami, FL1.23×$160,000$210,000$255,000$325,000
Los Angeles, CA1.20×$155,000$205,000$250,000$320,000
Washington, DC1.20×$155,000$205,000$250,000$320,000
Seattle, WA1.15×$150,000$195,000$240,000$305,000
Chicago, IL1.05×$135,000$180,000$220,000$280,000
Dallas, TX1.00×$130,000$170,000$210,000$265,000
MODELED
Regional multipliers applied to the national band and rounded to the nearest $5,000, the same arithmetic the Brief uses. rouka methodology. Compensation surveys named on the Sources page. Benchmark set version 6.2, September 2026.
Market
Candidate market
Tight
Scarcity 7 of 10
MODELED
rouka methodology
Candidate pool
100 to 300
active nationally
ESTIMATED
rouka search records
Demand
Growing
23% year over year
ESTIMATED
rouka search records
Retention
3 yrs
average tenure, 18% annual turnover
ESTIMATED
rouka search records
The package
Base65%
Bonus, performance-based25%
Benefits10%
Signing bonus, in 25% of offers$15,000 to $40,000

Time to fill 12 weeks for comparable searches, estimated from rouka's benchmark set.

Market trend

Total revenue management and guest analytics driving 20-25% YoY demand growth

Also known as
Analytics Director (Hospitality)Head of Data & Analytics — HotelsDirector of Business Intelligence (Hotel)Data Science Director (Hospitality)

What does a Director of Data & Analytics (Hospitality) do?

The Director of Data & Analytics (Hospitality) operates within luxury hotels, resorts, private clubs, and hospitality groups, overseeing guest experience, food and beverage operations, and property performance. Professionals in this role typically bring 8 to 14 years of relevant experience. Classified at the Director level, this position draws from a tight candidate market with an estimated pool of 100-300 qualified professionals, making targeted sourcing and competitive compensation critical for successful placements.

What drives Director of Data & Analytics (Hospitality) compensation?

The median (P50) compensation for a Director of Data & Analytics (Hospitality) is $170,000, with the 25th to 75th percentile range spanning $130,000 to $210,000. The 47% spread between P25 and P75 reflects significant pay variation driven by property size and star rating, revenue under management, brand affiliation (independent vs. flagged), market tier (gateway city vs. resort), and whether the role carries full P&L responsibility. Demand for this role is trending upward with 23% year-over-year growth, which is putting upward pressure on compensation at all levels.

Director of Data & Analytics (Hospitality) career path

Professionals who move into Director of Data & Analytics (Hospitality) roles most commonly come from branded luxury hotel operations, food and beverage management, revenue management, or hospitality management programs at top-tier schools. From this position, the typical trajectory leads toward multi-property or regional oversight, VP of operations for hotel groups, or independent resort ownership and advisory roles. The average tenure in this role is approximately 3 years, with an annual turnover rate of 18%.

Related roles · HospitalityMedian
Director of Data & Analytics (Hospitality)$170,000

Hiring a Director of Data & Analytics (Hospitality)?

A search playbook for this seat: compensation positioning against the band above, the sourcing map, and the interview framework.