Hospitality · Manager · 6 to 12 years typical
CRM Manager / Director of CRM (Hospitality) Salary
Annual base compensation, national and by market, from 257 named sources. Every figure below says where it came from.
| Market | Multiplier | P25 | P50 | P75 | P90 |
|---|---|---|---|---|---|
| New York City, NY | 1.40× | $160,000 | $210,000 | $265,000 | $330,000 |
| San Francisco, CA | 1.30× | $150,000 | $195,000 | $245,000 | $305,000 |
| Boston, MA | 1.25× | $145,000 | $190,000 | $240,000 | $295,000 |
| Palm Beach, FL | 1.25× | $145,000 | $190,000 | $240,000 | $295,000 |
| Miami, FL | 1.23× | $140,000 | $185,000 | $235,000 | $290,000 |
| Los Angeles, CA | 1.20× | $140,000 | $180,000 | $230,000 | $280,000 |
| Washington, DC | 1.20× | $140,000 | $180,000 | $230,000 | $280,000 |
| Seattle, WA | 1.15× | $130,000 | $175,000 | $220,000 | $270,000 |
| Chicago, IL | 1.05× | $120,000 | $160,000 | $200,000 | $245,000 |
| Dallas, TX | 1.00× | $115,000 | $150,000 | $190,000 | $235,000 |
Time to fill 10 weeks for comparable searches, estimated from rouka's benchmark set.
Guest personalization and loyalty program sophistication driving demand
What does a CRM Manager / Director of CRM (Hospitality) do?
The CRM Manager / Director of CRM (Hospitality) operates within luxury hotels, resorts, private clubs, and hospitality groups, overseeing guest experience, food and beverage operations, and property performance. Professionals in this role typically bring 6 to 12 years of relevant experience. Classified at the Manager level, this position draws from a tight candidate market with an estimated pool of 3000-6000 qualified professionals, making targeted sourcing and competitive compensation critical for successful placements.
What drives CRM Manager / Director of CRM (Hospitality) compensation?
The median (P50) compensation for a CRM Manager / Director of CRM (Hospitality) is $150,000, with the 25th to 75th percentile range spanning $115,000 to $190,000. The 50% spread between P25 and P75 reflects significant pay variation driven by property size and star rating, revenue under management, brand affiliation (independent vs. flagged), market tier (gateway city vs. resort), and whether the role carries full P&L responsibility. Demand for this role is trending upward with 15% year-over-year growth, which is putting upward pressure on compensation at all levels.
CRM Manager / Director of CRM (Hospitality) career path
Professionals who move into CRM Manager / Director of CRM (Hospitality) roles most commonly come from branded luxury hotel operations, food and beverage management, revenue management, or hospitality management programs at top-tier schools. From this position, the typical trajectory leads toward multi-property or regional oversight, VP of operations for hotel groups, or independent resort ownership and advisory roles. The average tenure in this role is approximately 3 years, with an annual turnover rate of 18%.
Hiring a CRM Manager / Director of CRM (Hospitality)?
A search playbook for this seat: compensation positioning against the band above, the sourcing map, and the interview framework.