Hospitality · C-Suite
Chief Marketing Officer (Hotel Group) Salary
Annual base compensation, national and by market, from 257 named sources. Every figure below says where it came from.
| Market | Multiplier | P25 | P50 | P75 | P90 |
|---|---|---|---|---|---|
| New York City, NY | 1.40× | $350,000 | $450,000 | $550,000 | $670,000 |
| San Francisco, CA | 1.30× | $325,000 | $415,000 | $510,000 | $620,000 |
| Boston, MA | 1.25× | $315,000 | $400,000 | $490,000 | $590,000 |
| Palm Beach, FL | 1.25× | $315,000 | $400,000 | $490,000 | $590,000 |
| Miami, FL | 1.23× | $305,000 | $390,000 | $480,000 | $580,000 |
| Los Angeles, CA | 1.20× | $300,000 | $385,000 | $470,000 | $570,000 |
| Washington, DC | 1.20× | $300,000 | $385,000 | $470,000 | $570,000 |
| Seattle, WA | 1.15× | $290,000 | $370,000 | $450,000 | $550,000 |
| Chicago, IL | 1.05× | $265,000 | $335,000 | $410,000 | $500,000 |
| Dallas, TX | 1.00× | $250,000 | $320,000 | $390,000 | $475,000 |
What does a Chief Marketing Officer (Hotel Group) do?
The Chief Marketing Officer (Hotel Group) operates within luxury hotels, resorts, private clubs, and hospitality groups, overseeing guest experience, food and beverage operations, and property performance. Classified at the C-Suite level, this position draws from a competitive candidate pool, though specialized qualifications and sector-specific experience remain key differentiators in hiring.
What drives Chief Marketing Officer (Hotel Group) compensation?
The median (P50) compensation for a Chief Marketing Officer (Hotel Group) is $320,000, with the 25th to 75th percentile range spanning $250,000 to $390,000. The 44% spread between P25 and P75 reflects significant pay variation driven by property size and star rating, revenue under management, brand affiliation (independent vs. flagged), market tier (gateway city vs. resort), and whether the role carries full P&L responsibility.
Chief Marketing Officer (Hotel Group) career path
Professionals who move into Chief Marketing Officer (Hotel Group) roles most commonly come from branded luxury hotel operations, food and beverage management, revenue management, or hospitality management programs at top-tier schools. From this position, the typical trajectory leads toward multi-property or regional oversight, VP of operations for hotel groups, or independent resort ownership and advisory roles.
Hiring a Chief Marketing Officer (Hotel Group)?
A search playbook for this seat: compensation positioning against the band above, the sourcing map, and the interview framework.